02 THE 'WHO'
01 THE 'WHAT'
03 THE 'ASK'
02
AN ICONIC VENUE LOCATED IN THE CENTER OF DOWNTOWN GREENSBORO.
GREENSBORO NORTH CAROLINA
PEARL
THE PEARL AND THIS TEAM ARE GOING TO BRING AN AMAZING EXPERIENCE TO THE CITY IN AN EMOTIONAL AND BEAUTIFUL WAY. — ADAM PAUL // BUILDING TENANT — CEO + Owner / 7Cinematics
THE
Our vision aspires for The Pearl to be an unmatched music venue of its size in the Southeastern US for both music-lovers and performers. Building on the significant, existing infrastructure, the conceptualized design created by W.PA will captivate, engage, and create an overall patron experience that is second to none.
Pyrle Partners LLC is the owner of the Pearl Theatre real estate. This LLC partnership is comprised of Will Stewart, Jeff Yetter, Daniel McCoy, Arthur Samet and Durant Bell. We offer a diverse range of skillsets and professional experiences, including real estate, construction, finance, electrical/energy, music/entertainment, and food/beverage expertise. We are passionate about our downtown, our city, and our state and have deep ties and connections to our region. Our primary motivation is to foster a music and entertainment venue for the benefit of Greensboro and the surrounding area. We are also passionate about music as we believe music is a common bond that brings people together.
We are seeking an Operating Partner to serve as the tenant/operator. Pyrle Partners is willing to and capable of investing alongside the right Operating Partner to help this venue realize it's full potential.
THE PEARL
232 South Elm Street // Greensboro, NC // 27401
WILL STEWART MANAGING PARTNER 336-430-5420 thepearlgso@gmail.com
Get ready to experience the soul of live music in Greensboro like never before. Introducing The Pearl, the city's newest live music venue, set to open its doors in 2025. Nestled in the historic heart of downtown, in the iconic building that once housed a 1930's Montgomery Ward and the renowned Triad Stage Theater, The Pearl is poised to become the jewel of Greensboro's vibrant music scene. This state-of-the-art venue promises an intimate yet electric atmosphere, where every note resonates and every performance feels personal. The renovation will feature a 800-seat capacity, multi-level music venue with a stylized, vintage atmosphere. Both the top and lower levels will house bar areas that can be leased for private events. Rounding out the space includes a secondary venue, office space, storage, and the studio of 7Cinematics, a high-end production company that develops and produces music-centric content, films and programming.
From 1930's DEPARTMENT STORE TO RENOWNED THEATER to SOON-To-BE FAMOUS LIVE Music Hub — The Pearl. SET TO SHINE IN DOWNTOWN GREENSBORO in 2025. COME JOIN THE VISION.
QUICK FACTS
800 PERSON CAPACITY MUSIC VENUE
2 BAR AREAS — UPPER + LOWER
2 SEPARATE VENUE SPACES
7Cinematics I 5 Emmy Awards with 15 Nominations I 11 Telly Awards "With so much music history in North Carolina, the intimate art of song and performance are a big part of this state's culture," says Vincent Adam Paul CEO and Owner of 7Cinematics, an ultra-high-end production company whose offices now reside in the upper level of The Pearl. Paul is referencing musicians from NC like James Taylor, Nina Simone, Doc Watson and EmmyLou Harris, who attended UNC-Greensboro. Paul believes in celebrating singer-songwriters and the art of music, so he's getting behind a movement to bring The Pearl to the forefront of Greensboro's artistic heart and soul. Think MTV Unplugged, with a blue jean vibe. Since creating his company a year before Covid, Paul's team has worked alongside some of the greatest contemporary musicians from NC and beyond, including The Avett Brothers, Jimmy Buffett, Tyler Childers, Brandi Carlile, Bob Weir and Sara Bareilles. He's worked in venues both large and small, capturing everything from Hank Williams, Jr. at a honky-tonk in Jackson Hole to the final performance of KISS at Madison Square Garden. Now his team's focus is turning to Elm Street in the heart of Greensboro. "We'll do all we can to help put this venue on the radar of the industry's movers and shakers. Hopefully all roads will lead through Greensboro in the coming years and The Pearl will be right there ready for those artists." Paul and his seasoned group of talented staff at 7Cinematics have become visionaries in the evolution of fan engagement and live concert productions, bringing a more sophisticated look to the world of broadcasts. This Emmy and Telly award-winning group produce livestreams, collaborative film projects, large festival broadcasts as well as virtual reality and immersive, 3-D interactive content. Their expertise and clientele are poised to help lift The Pearl to becoming one of the most prestigious music-venue gems in the Southeast.
The Vision
The acquisition and planned renovation of The Pearl by a group of local investors with deep ties to Greensboro exemplify a stirring commitment to the city's cultural scene. The group has engaged Works Progress Architecture, the renowned designer responsible for iconic venues including Mission Ballroom in Denver, to assist in the transition of this space to a music-focused venue. Their vision to transform the venue into a state-of-the-art music venue while preserving its historical charm is commendable. The proposed features of The Pearl, including two bar areas, a 800-capacity music venue, and the potential for an additional 150+/- person venue, promise to significantly enrich Greensboro's cultural landscape. This endeavor not only showcases a dedication to the arts and community involvement but also underscores the potential of historic preservation in revitalizing urban areas. Positioned to become a beacon of creativity, entertainment, and community spirit in downtown Greensboro, The Pearl ensures that this historic building continues to play a meaningful role in the city's ongoing narrative.
BRINGING AN ENERGETIC VIBE TO DOWNTOWN GREENSBORO THROUGH MUSIC, PEOPLE AND ATMOSPHERE.
HOVER OVER CIRCLES ON EACH FLOOR for Standing + Seated Viewpoints
MUSIC VENUE FLOORPLANS
FLOOR 1
FLOOR 2
FLOOR 3
FOR THE LOOK AND FEEL OF THE PEARL
1936 BUILDING CONSTRUCTED
35k SQUARE FOOT BUILDING
INSPIRATION
ADAM PAUL // 7CINEMATICS - CEO + Owner
o 35,000 SF Building Structure // originally built in 1936 o Main Venue > 800 Person Cap // dependant on layout + final design o 1200+/- SF Lobby Bar on Elm Street // independent of the Main Venue o Separate 900 SF Venue Bar // lower level o Additional Venue Space 125-200 Cap // upper level o 1600+/- SF Storage and/or Future Kitchen Space // upper level o Artists Amenities > - 4 Private Dressing Rooms // sinks included in each - Green Room - 2x Bathrooms // complete with showers - Washer + Dryer o Rear-Entry Parking Deck Access o 4300+/- SF Office Space // to be leased by tenant with similar vision o 1320+/- SF Studio + Listening Room // leased to 7Cinematics
03 HISTORY
02 7 CINEMATICS
01 BUILDING OFFERINGS
The conversion of the historic Montgomery Ward department store in downtown Greensboro, built in 1936, into The Pearl marks a remarkable revitalization of the area. Originally transformed into the Triad Stage in 2001, the building gained cultural significance, hosting over 100 productions and selling over 500,000 tickets over two decades. During this time, a partnership with Eastern Music Festival brought in numbers. Concerts from artists like Trombone Shorty, The Tony Rice Unit and everyone in-between, proving acoustics and the venue experience are well-suited for music performances. While the closure of the theater in 2023 could have signaled the end of an era, it instead heralded a new beginning for The Pearl.
the design of entertainment venues must foster a deep sense of excitement and connection for the patrons, the talent, and the operators who will call the building home. — CARRIE STRICKLAND // WORKS PROGRESS ARCHITECTURE
AN ENTREPRENEURIAL SPIRIT & CREATIVE CULTURE ARE ALIVE AND WELL IN DOWNTOWN GREENSBORO.
Downtown Greensboro, North Carolina, is uniquely positioned to capture three MSAs and the majority of NC's population within a 75 mile radus. The City exudes a unique blend of historical charm and vibrant energy, creating a cultural tapestry that captivates visitors and locals alike. Nestled amid the city's urban landscape are iconic landmarks such as the International Civil Rights Center & Museum, serving as poignant reminders of the city's pivotal role in American history. Strolling along Elm Street, the heartbeat of downtown, reveals a dynamic array of boutiques, art galleries, and eateries housed within historic storefronts, inviting exploration and discovery at every turn. The city's diverse community fosters a welcoming atmosphere, where residents gather for live music performances at venues and festivals such as the North Carolina Folk Festival, celebrating the rich heritage of the region. Whether savoring farm-to-table cuisine in one of downtown's trendy restaurants or immersing oneself in the thriving arts scene at Greensboro Cultural Center, downtown Greensboro radiates an unmistakable spirit of creativity, inclusivity, and Southern hospitality. The presence of 5 colleges and universities including UNCG and NC A&T infuses the area with a youthful energy, as students mingle with professionals and creatives in shared workspaces and collaborative ventures. Amidst the backdrop of historic architecture and modern skyscrapers, burgeoning tech startups and cultural initiatives thrive, shaping the city's narrative of progress and growth. In downtown Greensboro, tradition meets innovation, creating a dynamic urban landscape where history, culture, and creativity intersect to forge a vibrant and thriving community.
8.6M VISITS DOWNTOWN IN 2023
790K GREENSBORO METRO POPULATION
$800M DOWNTOWN DEVELOPMENT PIPELINE
90 MILE RADIUS OF SISTER VENUES — Click Map for Details —
MUSIC ALL AROUND US
1 RAMKAT // Winston-Salem / 1000 Capacity 2 MILLENIUM CENTER // Winston-Salem / 400 Capacity 3 STEVENS CENTER // Winston-Salem / 1380 Capacity 4 TANGER PERFORMING ARTS CENTER // Greensboro / 3023 Capacity 5 CAROLINA THEATER // Greensboro / 1100 Capacity 6 HANGAR 1819 // Greensboro / 500 Flat-Floor Capacity 7 PIEDMONT HALL // Greensboro / 2300 Standing + 1000 Seated Capacity 8 FLAT IRON // Greensboro / 120 Capacity 9 HAW RIVER BALLROOM // Saxapahaw / 700 Capacity 10 CAT'S CRADLE // Carrboro / 750 Capacity 11 LINCOLN THEATER // Raleigh / 750 Capacity 12 THE RITZ // Raleigh / 2000 Capacity 13 POUR HOUSE // Raleigh / 289 Capacity 14 NEIGHBORHOOD THEATER // Charlotte / 956 Capacity 15 THE EVENING MUSE // Charlotte / 120 Capacity 16 THE VISULITE // Charlotte / 500 Capacity 17 AVID XCHANGE MUSIC FACTORY // Charlotte / 5000 Capacity 18 FILLMORE // Charlotte / 2000 Capacity 19 AMOS' SOUTHEND // Charlotte / 1400 Capacity 20 BLUMENTHAL // Charlotte / 2097 Capacity
IF YOU BUILD IT, THEY WILL COME.
Nestled in the heart of Greensboro, NC, the Steven Tanger Center for the Performing Arts stands as a beacon of cultural sophistication in a city rich with history and diversity. This premier venue enhances Greensboro's vibrant community by offering a wide array of performances, from blockbuster Broadway shows to orchestral concerts and stand-up comedy. It's not just a theater; it's a gathering place where the diverse demographics of the city come together to celebrate and appreciate the arts. The Tanger Center plays a pivotal role in enriching the cultural landscape of Greensboro, making it a key destination for residents and visitors alike who are eager to engage with the arts. Our case study of the demographics for this event center stands as a testament to the city's thriving artistic spirit that will ensure the success of The Pearl.
THE STEVEN TANGER CENTER FOR THE PERFORMING ARTS:
2021 OPENED DURING THE PANDEMIC
Located just four blocks from The Pearl on South Elm street, The Place AI data below showcases how a well positioned venue can capitalize on Greensboro’s centralized NC location.
THE REACH OF THE TANGER CENTER
3023 PERSON CAPACITY VENUE
37.95% of visitors who have attended at least 5 times or more travel between 10-30 miles to the Tanger Center
WHERE DO VISITORS WHO HAVE ATTENDED 5 TIMES OR MORE COME FROM?
OUTSIDE OF NC, WHAT OTHER STATES ARE VISITORS COMING FROM? Chicago, IL Dallas, TX Atlanta, GA Washington, DC San Antonio, TX Los Angeles, CA Danville, VA Sarasota, FL Seattle, WA New York, NY
OVERALL TRAFFIC // JANUARY 2023-DECEMBER 2023
In 2023, the Tanger Center welcomed approximately 332,200 visitors, resulting in roughly 618,300 visits. With a diverse range of events, from large-scale productions to smaller gatherings, weekly visitation varied widely, ranging from just a few hundred to as many as 40,000 visits.
*Visits represent the extrapolated number of visits (foot-traffic) at the property. Visitors represent the extrapolated number of unique visitors who visited the property (they are only counted once).
The data is based on the boundary of the Steven Tanger Center shown here.
